ComingTogether.org
Challenge
In recent years, racism, xenophobia, and hate crimes have steadily been increasing globally. Often due to a lack of awareness or education on the reasons and conflicts causing people to flee their countries. The goal of this project was to create a fictitious organization and awareness campaign that advocates for the well-being of refugees and provides resources for people to educate themselves on the complexities of the global refugee crisis.
Process
As is the case with many design projects of mine, an extensive set of thumbnail sketches was created to come up with visual concepts. This project required us to create three posters, each with a specific visual focus. One being digital media, one typographic, and one a combination of both. Photography and analog collage techniques were implemented in this project.
Thumbnails
Development
Solution
Each deliverable was designed to communicate visually the struggles and systematic layers refugees have to endure when fleeing their country. The intended target audience is millennials and older individuals from Gen Z. The tone of the campaign was thought-provoking and evocative.
